Question: How Do You Offer Auto-Ship in a Supplement Funnel?

We’ve got an established company here in Australia. We sell an all-natural superfood protein blend. We’ve been getting new leads with the free + shipping offer. On the one-time offer upsell, our long-term vision is to get these guys into an auto-ship program so they can better their health long-term. At what point in the funnel does that pitch happen? Immediately after or do we wait until they sample it? What was your experience from the past? We’d love to hear your thoughts on this.

Question Featured on Episode 2 - #AskRussellAnything



Answer:

If you’ve seen the Organify funnel we helped Drew Canoli design, we initially just had one, three and four bottles. And guess what? Nobody signed up for continuity because it wasn’t there. They have two buttons. One is $79 a bottle, or if you go on auto-ship it’s $59.99 a bottle or whatever it is. You’re making the pricing so that they’d be a moron to not do auto-ship and just have it there.
 
It’s the same thing with Dave Asprey and Bulletproof. Save 50% if you go on subscription. Amazon does it now. People are used to it.
 
For those who don’t sign up for continuity, then I would wait long enough for them to begin consuming the product (maybe 30-45 days later). For those who didn’t get on continuity, I would have a cool campaign that has a funny video or something. Get a video of you in your house with an empty tub of protein, “Oh crap, it’s done. How else will I get protein? Eggs?” They’re cracking eggs, trying to drink those, puking and then trying to do it. After seeing five or six of those funny situations they’ll probably be in.
 
I’m a big supplement guy, I take like 800 a day. I know that feeling when you an empty bottle. “Dangit, how am I going to get this vitamin D? I guess I’m going to have to go sun tanning.”
 
Make a funny video, and then send it out after 30 days. “Is this you yet? If not, go watch this video, this is what happens when your first thing runs out. Warning: this is what happens when your first bottle runs out.”
 
Show 4 or 5 funny things they’d have to do to get that same thing that would have got if they had your product. People will laugh and connect with you. They’ll be more likely to take the continuity offer right then.


DropTheMicShow w/ Russell Brunson

If you've got questions... I've got answers!

Step #1: Go to Instagram and create a video asking me your #1 question...
Step #2: Tag me @RussellBrunson so I see your question...
Step #3: Use #AskRussellAnything so my team is notified...

Each week I'll pick the top 10 questions and answer them on Instagram LIVE! The best question each week wins a free drop mic!

Episode 2 – #AskRussellAnything

Episode 2 of the new instagram hit "Drop The Mic Show"

Episode 1 – #AskRussellAnything

The very first episode of all new Instagram hit "Drop The Mic Show" #AskRussellAnything


The beginning of my journey

to get entrepreneurs UNSTUCK

so they can get back to changing the world…

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.