Question: How do you get focused enough to accomplish anything when you’re buying a bunch of information products and trying to do multiple things at the same time?

I’m one of your hyper-buyers… I think I’ve bought everything you have and everything you’ve recommended… When you are a hyper-buyer and you buy everything like you’ve done in the past, how do you get focused enough to accomplish anything and do multiple things at multiple times? I know I probably just have to focus and do one thing, but you do many different things. So I’d like you to try to answer that question and maybe that will give me some guidance.

Question Featured on Episode 4 - #AskRussellAnything



Answer:

The reason I am able to do a lot of stuff is because I implement and launch before I move on to the next thing. I implement faster than any human being on planet earth. Buying everything and learning everything doesn’t do anything. We talked about this in the last Inner Circle meeting, this is good for everyone.

Here’s the progression of companies from zero to a million, a million to ten, ten to a hundred. So zero to a million the first thing you’re trying to figure out is the what and the how. What are you selling? And how are you selling it? You’ll know when you figure that out because going from zero to a million dollars is really simple. But prior to that, it could take up to 10 years, but as soon as you figure out what it is you’re selling and what the sell mechanism is. The what and the how.

What am I selling, that people actually want? Not the stuff I want to create, but what do the people actually want? That’s the what. And then how am I actually selling it? What’s the process, the funnel, the mechanism I’m going to use to sell it? As soon as you figure out exactly what people want and how they want to get it, it blows up. You get to a million bucks fast.

If you read Expert Secrets, that’s what it’s all about. During phase number one you’re figuring out who you are as the leader of your cause. You’re finding a new opportunity, creating the opportunity. So this is in Expert Secrets, go back and read it and it will help you figure out the what and the how.

The next phase we focus on is acquisition, ascension and monetization funnels. And phase number three we talk about scaling traffic. So for you, you’ve got to realize where you are in the business right now. This comes back to being a hyper buyer. I sell a lot of stuff because I have people who are in all different phases of this. You don’t have to buy everything but look where you are in your business. Some things I create are for people here to get them to figure out the what and how to sell stuff. So we have programs, products, books that are all focused on it if that’s the phase you’re in, in your business, trying to figure out the what and how to get you to make a million bucks quickly.

Buy products and services that help facilitate that and then implement them like crazy. Don’t start focusing on other things because you have to figure that piece out first. So for me, when I make an investment decision I look at where I am in my business. Is this thing coming across my desk, is it the next logical step for me to take? If it is then I jump in, if it’s not then I say it’s not for me right now. Maybe in the future it will make sense, but not now.

A big piece of it is understanding that and then becoming, not a hyper buyer but a hyper implementer. So you get the thing, stop and implement it. Don’t do anything else with blinders on until that thing is implemented and launched. So look at the stuff you have and put them in chronological order. Don’t just learn everything because you get overwhelmed. Figure out where you are and if this thing will help you get the next step in your journey. If it is, jump in and if not, put it away and don’t worry about it right now.



DropTheMicShow w/ Russell Brunson

If you've got questions... I've got answers!

Step #1: Go to Instagram and create a video asking me your #1 question...
Step #2: Tag me @RussellBrunson so I see your question...
Step #3: Use #AskRussellAnything so my team is notified...

Each week I'll pick the top 10 questions and answer them on Instagram LIVE! The best question each week wins a free drop mic!

Episode 2 – #AskRussellAnything

Episode 2 of the new instagram hit "Drop The Mic Show"

Episode 1 – #AskRussellAnything

The very first episode of all new Instagram hit "Drop The Mic Show" #AskRussellAnything


The beginning of my journey

to get entrepreneurs UNSTUCK

so they can get back to changing the world…

Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.