Is it always better to start building the backend of the funnel first? Or is it sometimes better to start with the front end to get an audience to work with first?

I’m a believer in starting at the backend. The reason why most entrepreneurs don’t succeed is not because they don’t have the vision, it’s because they have the vision and start running and they either run out of time or money before they ever get to the answer. They don’t have the chance and ability […]


During your Clickfunnels journey, what was your main source of inspiration that directed you to where you are today?

I think there’s different levels of motivation that come from different things. For me, part of my motivation is I’m a creator. I love creating stuff. So just knowing what we were creating got me motivated. We’re going to create something and we have a vision of what we wanted it to be. They always […]


How do you calculate how much to pay for a customer if you don’t know their lifetime value?

Lifetime value is one of those dream metrics people want to know and want to talk about. I’m not a big fan of a lifetime value of a customer. Obviously I want to make that number bigger, but I don’t want to base my advertising decisions on lifetime value because that might be 10 years […]


Can I use funnels to promote my e-commerce store when all my products are from a white labeling service?

The biggest problem with that kind of a business is your margin is small, because your drop shipping from somebody else, which is okay. I talk about this to a lot of people, like Flex Watches. When we worked with them on The Profit we talked about this, we talked about it in other places. […]


How do you decide when to make live content vs. recorded content?

I don’t know if I know the answer to that. My strategy is not, ‘this is going to be live, this is not.” I’m just picking the channels I want to be in. I want to be active on Instagram, which is why I’m doing this show. This is our show to serve people on […]


How do you balance between giving to causes you believe in and efficiently growing your business?

A lot of times people get into business and hear stories where someone gives a pair of shoes for everyone they make and they’re romantic about it, which is cool but on top of that, they think they’re going to do this thing and it’s going to be a marketing hook and get people to […]


How do you get focused enough to accomplish anything when you’re buying a bunch of information products and trying to do multiple things at the same time?

The reason I am able to do a lot of stuff is because I implement and launch before I move on to the next thing. I implement faster than any human being on planet earth. Buying everything and learning everything doesn’t do anything. We talked about this in the last Inner Circle meeting, this is […]


What’s the best way to use the registration confirmation page in an auto-webinar funnel?

Let me preface this answer with this, rule number one when you do a webinar is you need to do the webinar live over and over again until you master your message. I did the Funnel Hacks webinar over 70 times live before we automated it. So do it live over and over again. After […]


What’s the #1 mistake ClickFunnels users are making?

There are a lot of mistakes people make. I have a Funnel Hacker Cookbook coming out soon to help make this process even easier, but that is beside the point. I feel like part of this is my fault. When we first came out with Clickfunnels, we talked about funnels and wrote this book called […]


Any ideas on how to “warm up” our leads so they’ll want to answer the phone and have a conversation?

I’m going to take this one from Alex Hormozi, even though he’s teaching gyms how to launch, it’s still worth buying all his stuff. What he does with the gym owners is brilliant. He literally comes into a gym and in a week and a half will give them 300 customers. He has a 100% […]


What do you do (mindset-wise) to condition yourself to have success?

I think that the biggest thing for me is that I believe so much in what I’m doing that I just get so excited. I wake up in the morning and first off, I get a Voxer every morning that screams about being excited to build funnels. How do you not get excited for that? […]


What do you do to get in state for a successful hack-a-thon?

Hack-a-thons are typically all night binges of building funnels, which is really fun. So how do you get in state? I did a podcast on this on Marketing In Your Car. There’s an episode called NZT Time that talks about it. If you guys have ever watched the movie Limitless, if not go watch it, […]


How can I scale my program when people are too embarrassed to share the topic?

You may be surprised, but I actually have a lot of experience in this realm. One of our inner circle members is a specialist in this, and I had a chance recently to work with the Harmon Brothers who did the Poo-Pourri and Squatty Potty ads and they had the same problem. People don’t like […]


How can I use a funnel to promote my gym?

We have a whole bunch of good people inside our Inner Circle that are killing it. Alex Harmosi, gymlaunchsecrets.com is launching gyms with a pre-launch model, he’s first in the world. But basically the concept is do a challenge, do a funnel inviting people to do a challenge. Then I would go give Alex Harmosi […]


How can I design and publish a book?

There are a couple of ways to do a book as you probably know. Sometimes you can get a publisher, sometimes you can self publish, and there are a million different ways in between. First, how do we get the blank book? When we were trying to launch the book, we wanted to give all […]


How can I influence someone to leave their 9 to 5 job and become an entrepreneur?

At the Funnel Hacking Live event Garrett White gave a presentation where he had everyone stand up and chant this, “I am not a savior, I’m a leader, I’m a marketer.” If you’re trying to convince somebody to quit their 9 to 5 job and leave, you’re trying to save them from something. They may […]


How do I get a huge Facebook following like you?

Probably the best case study, if you watched Funnel Hacker TV with the Biohacking Secrets story, Anthony came and we went through this whole process with him. When Anthony got started his Facebook following had two people, his mom and me. Right now, a year later, he’s got 60,000 people. It’s completely grown. A lot […]


How can I build an amazing team?

We’re at 132 people on our team, so here are a couple of things that I’ve learned about building a team. They say that an A Player can get 3200 times more done than a B Player. So a lot of times we try to cheap out and get B Players because they’re super cheap, […]


How do you build your audience?

Fantastic question! A couple things: Step #1: You must read this cool book called “Expert Secrets.” That book will teach you how to be prolific, how to share your message, how to find your voice, and how to not feel awkward. Step #2: You gotta find a platform that you want to dominate. Don’t try […]


I’m a photographer, is it realistic to build a funnel to book me or should I focus on something else?

If you’re a photographer, don’t be a generalist.   First, choose a specialty. Don’t be someone who takes pictures of everything. You could do event photography, kid photography, wedding photography, back to school pictures…   Second, go get a whole bunch of cool pictures done. But don’t just take the pictures, bring a video camera […]


What is the best funnel for attracting donors?

The worst way to get donations is to go to people who have money and say, “Hey, you have money, I would like some. Can I have some?”   Do you not think we get hit up every single day by stuff like that? That’s not a good pitch. Even though it’s charity, you have […]


What lessons do you learn from funnels that don’t work out?

 This is a good question. I’m kind of embarrassed about it because my funnels flop way more than you would ever believe.   When most people get an idea for a funnel or business, the first thing they do is they tell everybody they know. That’s the stupidest thing you can do.   When you […]


What is the one thing that made your business explode?

The difference between 6 figures and 7 figures, and 7 and 8, is not you spending more time working. It’s being strategic about how you’re working.   The first phase for me when I launch any of my businesses or I work with entrepreneurs directly, is figuring out the what and how. What you’re selling […]


Should I focus on multiple funnels or one huge funnel?

Whether you should have many funnels or a single huge one depends on where you are in your life.   I recommend documenting the process of you figuring this stuff out. That’s Gary V 101. That’s what I’m doing all the time. We’re documenting between this camera, I’m just documenting the journey to share with […]


How Do You Offer Auto-Ship in a Supplement Funnel?

If you’ve seen the Organify funnel we helped Drew Canoli design, we initially just had one, three and four bottles. And guess what? Nobody signed up for continuity because it wasn’t there. They have two buttons. One is $79 a bottle, or if you go on auto-ship it’s $59.99 a bottle or whatever it is. […]


How do I get people to buy more volume of a one-time-purchase product?

If you’re selling a product that people only need once, there’s a couple things I would do. The first thing is start thinking about what else they need.   Right now my house is being demolished, we’re putting in a whole new kitchen. So before somebody decides to demolish and get a kitchen, what else […]


What do you do to recharge?

If you’re an entrepreneur, by definition, you are not going to be completely sane.   If you would have known what you had to go through to be a successful entrepreneur, you probably wouldn’t have done it. It’s not all sunshine and roses; it’s more like walking into a boxing match and getting your face […]


How do I know there’s a market for my product?

The best way to find out if your idea is going to work is go to a market and make sure someone’s selling something similar already.   We are in a marketplace that is not brand new. It’s mature. There are few markets that are untapped. Usually untapped ones are because there’s no money and […]


How can my teenagers become financially independent?

How can a teenager make money with Clickfunnels? Great question.   So there’s two kinds of ways to do it.   Number one, if you know what you want to sell then you can go and create a funnel.   But, for teenagers, there’s something that might be faster to do. This is what I […]


Who is Russell Brunson?

Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.